Pembrokeshire Tourism is the official tourism industry trade organisation representing businesses throughout the county, our primary goal is to help your tourism business grow in the West Wales region.
Tourism affects every type of business either directly or indirectly in Pembrokeshire. Our county’s economy benefits from an injection of around £585 million per year from tourism and supports around 16,000 FTE jobs annually. As a membership organisation we are proud to have worked with and supported the tourism industry Pembrokeshire for the last 18 years and have built trade relationships based upon trust and expertise. We’re here to support, advise, campaign and speak for the tourism industry as a whole, locally, regionally and nationally. We are a private sector membership organisation which represents all types of tourism businesses – from small accommodation providers through to large tourist attractions. We work closely with the business community, organisations and key stakeholders to support and promote tourism in Pembrokeshire and, as a membership led organisation we work hard to represent and promote the county and our members both locally and nationally. As a member you’ll benefit from a large range of services, events and training opportunities that will benefit you and your staff. Membership is open to anyone who is directly involved in the tourism economy and includes those who provide professional and supplier services in the region.
- To remain the champion of the tourism industry in Pembrokeshire.
- To develop new markets and maximise sustainable economic growth.
- To work with marketing partners, provide member benefits and trade engagement.The future of tourism in Pembrokeshire is where it should be – in the hands of the industry and we all have a great opportunity now to not only shape the future but also ensure that Pembrokeshire develops and strengthens its reputation as the premier coastal destination in Wales.